75AM
75AM
75AM
We are a design duo
helping people to envision, empathize, and dream together.
We are a design duo
helping people to envision,empathize, and dream together.
WE DESIGN
IMMERSIVE EXPERIENCES
THAT MATTER
WE DESIGN
IMMERSIVE EXPERIENCES
THAT MATTER
WE DESIGN
IMMERSIVE EXPERIENCES
THAT MATTER
WE DESIGN
IMMERSIVE
EXPERIENCES
THAT MATTER
Authentic shared experiences feels more important than ever.
We create spaces where people can connect, share moments, and forge lasting collective memories. This principle guides everything we do, from developing interactive concept stores and immersive design fiction experiences to crafting intimate album release concerts with hybrid audiences.
Authentic shared experiences feels more important than ever.
We create spaces where people can connect, share moments, and forge lasting collective memories. This principle guides everything we do, from developing interactive concept stores and immersive design fiction experiences to crafting intimate album release concerts with hybrid audiences.



THROUGH
PLAYFUL
EXPLORATION
THROUGH
PLAYFUL
EXPLORATION
THROUGH
PLAYFUL
EXPLORATION
THROUGH
PLAYFUL
EXPLORATION
We believe the best work emerges from a playful, explorative mindset.
For us, the design process is a collaborative adventure, a shared journey of discovery. Through collaborative sessions, enhanced by AI and immersive technology, we visualize and refine the final experience from the very beginning.
We believe the best work emerges from a playful, explorative mindset.
For us, the design process is a collaborative adventure, a shared journey of discovery. Through collaborative sessions, enhanced by AI and immersive technology, we visualize and refine the final experience from the very beginning.



INSIDE AN INFINITE
POSSIBILITY SPACE
INSIDE AN INFINITE
POSSIBILITY SPACE
INSIDE AN INFINITE
POSSIBILITY SPACE
INSIDE AN INFINITE POSSIBILITY SPACE
To foster true play, we need a playground.
In partnership with Rumtiden, we've created a dedicated space to immerse ourselves and our clients in the creative journey. This unique studio, designed solely for crafting experiences, is equipped with a wealth of both cutting-edge and traditional technologies. From back projection and 8.1 surround sound to digital twin setups, we can rapidly prototype and host collaborative, immersive sessions throughout the entire project lifecycle – from initial kickoff to final delivery. Our studio is an experience.
To foster true play, we need a playground.
In partnership with Rumtiden, we've created a dedicated space to immerse ourselves and our clients in the creative journey. This unique studio, designed solely for crafting experiences, is equipped with a wealth of both cutting-edge and traditional technologies. From back projection and 8.1 surround sound to digital twin setups, we can rapidly prototype and host collaborative, immersive sessions throughout the entire project lifecycle – from initial kickoff to final delivery. Our studio is an experience.


AN EXPERIENTIAL DUO
AN EXPERIENTIAL DUO
AN EXPERIENTIAL DUO
AN EXPERIENTIAL DUO
Our paths first crossed nearly 30 years ago, united by a shared passion for art, creativity, and technology.
Since then we have been creating experiences in everything from ad campaigns and games to symphony orchestra projections and VR innovation labs.
Now, we've reunited to build a studio where playful exploration and genuine collaboration are at the heart of everything we do.
Our paths first crossed nearly 30 years ago, united by a shared passion for art, creativity, and technology.
Since then we have been creating experiences in everything from ad campaigns and games to symphony orchestra projections and VR innovation labs.
Now, we've reunited to build a studio where playful exploration and genuine collaboration are at the heart of everything we do.
MAGNUS V
ÖSTERGREN
MAGNUS V
ÖSTERGREN
Creative director and audio visual artist who's spent 30 years working in the immersive experiences and games industry.
Creative director and audio visual artist who's spent 30 years working in the immersive experiences and games industry.


ADAM
WITTSELL
ADAM
WITTSELL
Concept developer and new media artist with 30 years of experience in the digital and physical world.
Concept developer and New Media Artist with 30 years of experience in the digital and physical world


COME PLAY
WITH US
COME PLAY
WITH US
COME PLAY
WITH US
COME PLAY
WITH US